How Social Media Can Help Ottawa Advertisers & Ottawa Marketers”
Advertising in Ottawa can be a difficult process. Between constant bombardment through Ottawa newspapers, articles, and other Ottawa marketing, what is a company to do?
Ottawa advertising (and advertising in general) has taken on a new form with Ottawa marketing firms embracing the internet for customer service, or building their brand, customer loyalty and acquiring new clients through social media. Although there are still some Ottawa advertising firms and Ottawa marketing firms or businesses in general that have failed to adopt the opportunities in social media marketing, now is the time to participate.
If this sounds like you, then speak with an internet marketing consultant or do your own research of how social media marketing can help you. It would be beneficial for you and your company.
Social media has a lot of potential and it can help new prospective clients get exposed to your business. If you do it right, long term brand associations can be garnered, but unlike traditional forms of marketing you cannot just fire messages out on social networks and then forget about them. You have to earn the trust of your target audience. And best of all you have access to a potential client base of millions with a little or no cost.
So far, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack. All the other social media tools paled in comparison to these top four.
Facebook is one of the leading social media networks targeted by internet marketers to promote their business and build professional networks. Here are some marketing methods often adopted on Facebook:
Creating business pages and posting regular updates can drive Facebook users to your
Creating groups and inspiring the Facebook users to join them. These groups can be about
business products and services.
Creating fan pages, and using status updates and features like the ‘Like button’ can further help
one in business marketing.
Twitter is better known as a micro-blogging network. Here are some ways to use it for business marketing:
Personal branding by getting connected to others and becoming accessible to them.
Using viral marketing techniques by letting others tweet about your business posts.
Setting up Twitter feeds to inform about new products and service updates.
Providing live coverage of business events related to your company on Twitter.
Finding prospects for your business by conducting keyword based searches on Twitter.
LinkedIn is a social media network that allows its registered members to maintain the lists of people they are familiar with, personally or professionally. So, how this network is used for social media marketing?
As you keep networking with people on LinkedIn, your visibility on this social network platform increases.
A public profile can be created on LinkedIn. Considering the popularity of LinkedIn with Google and other search engines, you profile has great chances of getting indexed online.
One can also add his or her website or blog to the LinkedIn profile so that it gains popularity with growing individual networks.
Social media marketing is all about building relationships with as many people as possible. It is easy to grow your network on social media platforms, but it is important to keep people interested in your presence.
The whole concept of social media marketing is the one to one sell. Do you still remember how they sell encyclopedia in the past, the concept is that if you are talking to one person and you constantly revisit them and strike up a ‘friendship’ of sorts they will ultimately come to trust you. Social media allow you to have continued one to one conversations with many people at the same time in different locations. It allows your business to have a ‘real’ face and personality that enables your audience to really connect with your business.
It is important to be influential, yet social in your approach to make benefits out of social media marketing. Social media is a great platform not only for Ottawa advertisers and Ottawa marketers but to businesses in general to market their firm, so make sure you use it wisely.
In my blog ( http://airiusmedia.com/blog ) I concentrate on sharing ideas of how we can all grow our own businesses based on ideas that I have used with clients, other strategies/ideas that I have learnt from others’ business experience or other media (books, internet, history, film, real-life etc).